Cloaking
Showing different content to ad platform crawlers and reviewers than to real human visitors. Bots see a policy-compliant page; users see the actual offer. Read more
Ads Cloaking
Cloaking specifically applied to paid advertising — Facebook Ads, TikTok Ads, Google Ads. The same technique as cloaking, in the context of ad campaigns. Read more
Safe Page (White Page)
The policy-compliant landing page shown to platform bots and reviewers. Must pass ad policy checks. Also called white page. Read more
Money Page (Black Page)
The actual offer page shown to real users. Contains the conversion-optimized content. Also called black page. Read more
Cloaker
Cloaking software or service that routes visitors to the safe page or money page based on real-time classification. Read more
Bot Detection
Identifying whether an incoming request comes from an automated program (bot, crawler) or a real human. Cloaking uses bot detection to decide which page to serve. Read more
IP Cloaking
Cloaking that blocks or classifies visitors based on their IP address — matching against known platform, datacenter, and proxy IP ranges. Read more
Behavioral Fingerprinting
Client-side analysis of user behavior — mouse movement, scroll patterns, touch events — to distinguish real users from bots. Essential for TikTok and Facebook cloaking. Read more
False Positive
A real user incorrectly classified as a bot — shown the safe page instead of the money page. Reduces conversions. Quality cloakers keep this under 0.5%. Read more
False Negative
A platform reviewer or bot incorrectly classified as a human — shown the money page. Leads to ad bans. The primary metric cloakers optimize to minimize. Read more
Device Farm
Physical hardware (real iPhones, Android devices) used by platforms like TikTok to manually review landing pages. Hard to detect with IP-only cloaking. Read more
Quality Score
Google Ads metric based on expected CTR, ad relevance, and landing page experience. On cloaked Google campaigns, the safe page generates this score. Read more
Residential Proxy
IP addresses from real consumer ISPs (Comcast, Verizon). Platforms use them to review ads — they look like real users at the network level. Read more
ASN (Autonomous System Number)
Block of IP addresses owned by an organization. Meta, Google, and TikTok have known ASN ranges. Cloakers block traffic from these ASNs. Read more
Googlebot
Google's web crawler. Used for both organic search and ad landing page review. Google publishes its IP ranges, making it easier to block than Meta or TikTok crawlers. Read more
Re-Crawl
Platforms periodically re-visit active ad landing pages to check for policy violations. Cloaking must stay active for the entire campaign — not just at submission. Read more
Account Hygiene
Operational practices to reduce ban risk: dedicated browser profiles, fresh domains, separate payment methods, aged accounts. Read more
Multi-Signal Scoring
Combining IP, user-agent, and behavioral signals into a single classification score. More accurate than any single layer alone. Read more